SA Tourism

Over 2 600 South African business travellers have enjoyed access to special local holiday deals and destinations during the pilot phase of the Local Leisure at its Best campaign which was rolled out across corporates as part of a joint agreement between The Association of Southern African Travel Agents (ASATA) and South African Tourism (SA Tourism) to promote domestic tourism in South Africa.

The pilot project was aimed at encouraging local travel among a new breed of travellers – “bleisure” travellers who put fun back into business travel by mixing it with leisure experiences.

Through the initiative, business travellers in South Africa could select from a range of specially created “bleisure” experiences and affordable travel deals offered by select ASATA Travel Management Companies who have received training on the South African “bleisure” experiences on offer.

Incorporating visuals of South Africa’s travel destinations and a beautiful brochure with a range of specially selected packages, the ASATA-SA Tourism activation booths have been set-up in busy public spaces and experienced consultants are on hand to assist travellers with their local holiday enquiries and needs.

If you would like to be part of the next phase of the initiative, contact kim@asata.co.za.