Thinking about attending the 2015 ASATA Conference?

02Insight, thought leadership and networking – a sneak preview of what to expect this year in Durbs!

You asked, and we have listened. The 2015 annual ASATA Conference, scheduled from 22 to 25 May at the Southern Sun Elangeni & Maharani Hotel in Durban, will deliver more insightful views, more thought leadership and many more opportunities to network.

With the theme of the 21st Century Travel Agent firmly underpinning the conference, delegates will be given strategic insight and practical tools to further ensure their business’ success in the 21st Century.

Day 1 will see delegates enjoying a keynote address from a leading South African banker who was instrumental in changing the business model of a very successful South African brand followed by the release of ASATA’s exclusive Thought Leadership Paper on the 21st century Travel Agent.

The paper is the culmination of months of industry research among strategic and operational visionaries in South Africa’s travel sector and aimed at investigating the current retail travel business model, whether it is sustainable and if/how it has to change to ensure the continued success of South Africa’s travel industry.

A panel discussion, featuring leaders from every area of South Africa’s travel sector, will unpack the finer details of the paper and the insights of a political economy analyst will paint a picture of how the travel industry sits within the wider South African and international context.

What better way to assess our readiness to satisfy our customer needs in the 21st century than ask our customers? Day 2 sees delegates heading from a range of consumer profiles on how the TMC should segment and focus on its customers’ needs with breakaway sessions scheduled to provide delegates with insights in to customer relations and Big Data and its role in customer loyalty.

A world-renowned travel expert will address the future relationship between suppliers and intermediaries with further breakaway sessions scheduled around Business Transformation.

A special Young Professionals in Travel stream will be held for our new ASATA chapter, promising leadership and development tips, insight in to industry trends, and whole a lot of networking.

If this little taste of what’s in-store excites you, keep an eye out for the full agenda with some great surprises or visit for more details and register today!