Established in 1956, the Association of Southern African Travel Agents is a representative forum that promotes professional service in the travel industry for its members and their clients.

Representing over 90% of the travel industry in terms of market share, ASATA’s membership is voluntary and includes South African retail travel agents, travel management companies, wholesalers and suppliers of travel-related products and services.

The association’s focus is to ensure the sustainability and profitability of our members as well as the delivery of a professional service to the travelling consumer. This is achieved, inter-alia, through strong relationships and an open dialogue with all stakeholders.

Travellers who entrust their travel in the hands of an ASATA-accredited agency are assured of professional service, ethical conduct, trustworthy behaviour and that they are dealing with a market leader so they can Travel with Peace of Mind.

ASATA  Mandate

To safeguard the Travel Industry future and advance the sustainability of our members.

ASATA Mission

To support our members in meeting consumers’ needs of value and security through developing and maintaining the highest level of expertise and professionalism.

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Code of Conduct, Constitution and Charter

ASATA Members are bound by a strict Code of Conduct and Constitution, as well as the ASATA Charter, which outlines their continued commitment to delivering fair and transparent business practices, the highest ethical standards to further industry’s professionalism, providing high-quality service, and confronting inappropriate behaviour and practices when dealing with customers and partners, among other commitments.

Entrusting your travel to an ASATA member, you are assured that you are working with a professional Travel Management Company or Travel Agent that is not only bound by a strict code of conduct, but also believes in ethical and professional provision of travel services.

What ASATA members stand for?

Professional Service

A credible, specialist advisor who will give you value for money, offering end-to-end solutions that will exceed expectations and treat you as an individual.

Ethical conduct

A professional travel company that complies with South African laws at the ASATA Code of Conduct and Constitution, that provides the products and services that consumers ask for.

Trustworthy Behaviour

A commitment to transparency in all dealings as it relates to product and price. A commitment to a travel experience that is painless and pleasant, as well as the full delivery on what was promised.

Market Leadership

A knowledgeable consultant prepared to listen to consumers’ needs, that gives the best advice and empathises with the client’s current context and tailors the experience to meet these needs through consistently good service.

The ASATA Charter